Detecting, understanding and following emerging centers of influence

Allegoria Consultants is a qualitative and futures research agency founded in 1991 on the basis of Strategic Planning applied to marketing research.

Deciphering, explaining, anticipating

Allegoria Consultants is a qualitative and futures research agency founded in 1991 on the basis of Strategic Planning applied to marketing research. In a complex world saturated with information, qualitative methods are certainly the most qualified to put in a perspective data of different nature that require real points of view to be understood. Our objective in this context is to remain flexible, reactive and creative under all circumstances, including in more fundamental researches.

And in the current context ?

In a disoriented society, understanding changes in mentalities as well as economic, social and cultural challenges simply allows to stay ahead of those who merely denounce and criticize past systems without taking stock of what and who they are.

« The financial, economic and psychological storm that we are going through will leave a lasting imprint on the minds of our generation and it pushes us to re-invent our methods to the break that is taking place. It is preposterous to still do research the way we used to do it 5 or 10 years ago. We also have a responsibility in the interpretation, in the reading of the world that is delivered to us through the brands, the consumer citizens and the media. »

Adeline Attia

News

Ricci Ricci, de Nina Ricci

Allegoria Consultants conducted the launching test of the new perfume Ricci Ricci, which has become N°1 of the feminine perfume segment in France during the week of 22 to 27 September 2009, with 3,4 % of market share value, and 3,7 % of market share volume!

The film is also a success on cinema and TV screens